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Chateau de Cognac, on the other hand, was looking to expand their business, and Jay appeared at their front door with ideas for a new Cognac blend and a marketing plan. The new blend was named D’USSE, and Jay operates as both a partial owner and the lead global strategist. As we go through this onslaught of celebrity spirits, you will see a lot of lowest common denominator offerings. Factory-sourced products bottled at meager proofs, often with added sweeteners and flavorings to make the spirits even more palatable to neophytes. Not from Sweetens Cove, whose most recent limited offering includes three cask-strength Tennessee bourbons, carefully blended by Marianne Eaves, a bourbon industry A-lister in her own right.

Miami Rum Congress

However, artists have openly discussed their experiences with substance abuse in their music and public interviews over sober rappers time. The reasons behind their strong dependence on alcohol and drugs are diverse. It can include cultural influences, socioeconomic backgrounds, mental health struggles, and the desire to portray a particular image.

• Is it taste, the perceived wealth that comes with cracking a gold-plated bottle, or just that it gets you really, really turned up?
• Vera Wang may be known for her larger than life fashion sense and her incredible inability to age (she’s 71!), but soon you’ll know her to be the life of the party.
• In March 2021, Scott introduced his newest non-musical venture to the world, a blue agave-infused hard seltzer beverage, CACTI.

The Spirits Business

Derek Jeter invested in Bespoken Spirits, a California-based whiskey brand that prides itself on innovation. Founded by Stu Aaron and Martin Janousek, Bespoken Spirits uses technology that makes the liquor taste like it was aged to perfection, when really it required no aging in a barrel and was finished in three to five days. After much speculation from her fans, Kendall Jenner finally announced that she’s been working on her own tequila brand, 818 Tequila. The liquor will be available in Reposado, Blanco, and Añejo varieties. Maroon 5’s Adam Levine and model Behati Prinsloo love tequila so much they went ahead and created Calirosa, a special, rose-tinted tequila that’s aged in red wine barrels.

Rappers With Alcohol Beverage Products Or Companies

Xzibit, who created tracks such as Front 2 Back and Multiple, became a partner in Bonita Spirits, which was founded in 2010, after owner Chris Brown sent him one of the first bottles of Tequila produced to try. Preceding P Diddy, in 2012 famed US rapper Xzibit launched his own brand of ultra-premium Tequila in collaboration with Bonita Spirits. Others, such as Ludacris and Xzibit, are involved with the formation and launch of the brand from the start. Meanwhile, entrepreneurial music moguls such as P Diddy are blazing a trail across the sector, acquiring a number of brands for their own business stables. His first foray into the world of liquor probably didn’t go how he hoped. Back in 2011, Pharrell launched Qream, a dessert-inspired, milky vodka available in Strawberry and Peach Creme flavors that catered to women.

• Gucci Mane is one of several rappers who didn’t quit their addiction because of their time in rehab.
• The bottle has a signature red look to it, as it represents Young M.A.’s “Red Lyfe”.
• Well-known rapper and entrepreneur Drake has invested in his own alcohol called Virginia Black.
• If you have a high-enough profile and a hefty checkbook, it’s not hard to get meetings in Kentucky or Jalisco or even Slovenia, partner with distributors, and find yourself walking out the door with a contract for some pretty good liquid.

Dame Dash: Armadale Vodka

But, if you order that bottle service at the club, you may get some alcohol from one of your favorite rappers without knowing. Going along with our rappers with cannabis list, here’s 10 well-known rappers that have their own alcohol lines on the market. Gucci Mane is one of several rappers who didn’t quit their addiction because of their time in rehab. Although he spent time there and admitted that it was great for him, the rapper stated, “I was ordered to go by the court, so it didn’t stop me.” Mane had a rough childhood and had struggled with drug addiction for some time. However, he did not put much effort into fighting it until 2014.